Why Your Business Needs a Content Marketing Strategy

Content marketing is more than just a popular buzzword in the Internet marketing industry. The concept of content marketing underscores a powerful technique to promote a business on the Internet. By creating great content (such as a video, article, or infographic) and marketing that content (via Facebook, Google+, or StumbleUpon,) your business can take advantage of many opportunities to connect with potential customers.

The methods behind content marketing offer limitless channels to exploit your ideas. In short, you can create content in various forms and distribute it many different ways. And just a limitless as the channels to market your content are the potential benefits for your business.

All types of companies can improve their marketing efforts by producing and sharing awesome content. In fact, marketing software provider Kapost has found through its research that per dollar, content marketing contributes to three times more leads that tradition online advertising, such as paid search. For this reason, creating a content marketing strategy can be a momentous game-changer for your business.

Although content marketing offers a ton of advantages (some of which are nearly impossible to track,) there are three major benefits that your business can realize:

Build Brand Awareness
Inbound Traffic to Your Site
Generate Natural Link Popularity for SEO

Building Brand Awareness

As the foundation to marketing your content on the web, building brand awareness is further enhanced when the audience is engaged. This audience engagement is what fuels respect for your brand and bolsters a potential relationship. As a result, the quality and relevancy of your content is paramount. Any content you publish is a reflection of your business and its brand, so you’ll want to be creative and use the right context that relates to your target audience.

Some of the highest levels of audience engagement derive from visually-based content. Videos are a powerful medium to communicate to a potentially massive audience. And by optimizing videos for better search engine exposure (also known as search engine optimization or “SEO”), the overall marketing potential skyrockets. Also effective in the visual content category are images, infographics, cartoons and comics. Exercise your creativity and produce a compelling form of content that can help build awareness in your brand.

Inbounding Traffic to Your Site

The cornerstone of content marketing is to inbound traffic to your site. Marketing your content is a very powerful way to promote your niche or unique selling proposition. As long as you present the right calls to action, the individuals that interact with your content will be more apt to visit your website.

This form of traffic is unique because of the prior interaction that users experience with your content. The best ways to inbound quality traffic to your site is use your content to inform and educate your target audience. Addressing relevant issues, questions, and concerns is a good way to achieve this. For example, a criminal defense attorney may benefit from publishing an article about ‘what to do when faced with DUI charges.’ Any traffic coming from that article could very well be a highly qualified lead for the attorney’s legal services.

Generating Natural Link Popularity for SEO

When content goes viral, it tends to attract a lot of social attention. People usually link to popular content (link popularity,) and as a result, the content can earn a high level of authority. From a SEO standpoint, if a webpage has a high level of authority, then the outbound links coming from that page will be more powerful. This concept of SEO (commonly referred to as “link bait”) is one of the many effective approaches of content marketing.

Think of your wonderful piece of content as a link bait for your SEO efforts. In almost any form of content, whether a video, article, or graphic, you can typically include a link that directs back to your site. For instance, graphics and videos will usually always have supportive text or an author attribution. Here you can include a bit about who you are, as well as a link back to your website. If your content generates a lot of buzz and people start linking to it, the SEO value of your content will only become more powerful.

Developing Your Strategy

Putting together a successful content marketing strategy will depend on the resources you have on hand. You’ll want to determine which types of content are going to be the most relevant and effective to connect to your target audience. Additionally, you’ll also want to pinpoint the ideal publishing platforms and social media sites to market and promote your content. All strategies for marketing content are unique, so you’ll need to get creative as to how you approach the strategy for your business.

Trying the Free Online Game of Medievia

If you have not heard of it there is a game called Medievia which is an online game for people to play. The game is what people call a MUD which is short for Multi-User Dungeon or in a short a large online multi player RPG. Generally speaking these games are text based and Medievia fits this perfectly. A simple way to put is probably a pure text based version of a game such as World of Warcaft or the online version of dungeons and dragons. The game dates back several years all the way back to 1991 and people have played it ever since then.

The game is very simple being in the same vein as dungeons and dragons or a similar game you simply choose a class at the start of the game. Your choices are Thief, Warrior, mage and Cleric. It plays like your standard RPG game except everything is done completely by text. It’s rather difficult to expand on the true depth of the game but I’ll try to give a basic idea. At the start you do your usual things in most RPG games. You explore dungeons, kill monsters, level up and collect gold. However once you begin to level up the number of things which you can do increases rather dramatically.

So far the only class I have played in depth is the Cleric which I’ve managed to level all the way up to upper twenties, your max level is thirty two. Some of the reasons why the game can get so in depth and complex is because once you reach level thirty two things aren’t actually over, just like any good multiplayer RPG. Once you reach this level you have the option to become level one, keep all your old skills or magic, and begin all over again as a new class which essentially allows you to multiclass. On top of this there are a new endless number of dungeons, zones, towns and cities to explore all which have NPC characters who are a part of the story of the area.

They can give you quests which can reward you with experience gold or other things. There are dozens of clans you can join to network and play with other players or you can even do things such as buy items and take them in a caravan to sell at other towns. You can ride horses, dragons, buy a home, get married to start your own blood line and have children, these children then become playable characters which you can give to other people and you can do other things such as buy your own ship or start your own business. So it’s hard to truly put in perspective everything which you can do in this game. I’ll be honest that I haven’t personally gone as deep into this game as you can or as other people have. However I have been playing the game on and off for several years now.

I’ve been in lots of dungeons and zones, gone on trade routes, joined clans and overall just had a lot of fun. The nice thing about this game is that it’s very much no pressure if you choose to do it that way. Like I said I’ve been playing the game on and off for years now and I’ve never had to worry about my account being deleted no matter how long I left it idle. The game is very intuitive with most commands being what you would expect, typing S makes you move south, N makes you move North, rest makes you sit down and rest, etc. As you can guess since it is a game it is somewhat limited on what you can do but the game creators have expanded it so much that there are very few limits on everything. As an RPG it plays extremely well giving you all of the usual stats which such a game needs.

You have health (HP) mana for magic, stamina for movement, vitality which you need to sleep to restore and you need to eat when you’re hungry and drink when you’re thirsty. The game has a huge player base many of which are very active and the more active clans are usually looking to have new members join and they are more than willing to help you out. MUDs in general are good games and this one is a very good example of a well done MUD. Being so large and in depth the fact that they keep it completely free for anyone with an internet connection to play is nice.

You can play it in a browser but the free application which you can download and install to play it works much better. For people who have extra money they do have the option to donate money which results in special items which can help give you an edge in the game. The game also has simple maps to help give you a small visual idea of what you’re playing which almost makes it feel like a nice text based game/story. The thing which I like most is how you can be a regular player or a more casual player like I am.

This is nice for me because when I’m in the mood I’ll play the game and when the mood passes I’ll let it be. I know that my account will always be there for me when I come back and there’s no requirements for how often I need to be around. If you really like RPG games, something which you can play with your friends, and you are looking for something which is completely free then I would try out this game. The fact that you can play it on something as simple as a dial-up connection is nice as well. So if you have the interest and time I would suggest checking out the online game of Medievia.

Top Financial Tips for Millennials

Are you a millennial who feels overwhelmed trying to manage your finances? Are you getting the most out of your money? Financial literacy is not often taught in schools and they don’t do a great job preparing their graduates to manage their finances. So when you’re out of college and start real life, it can be a little overwhelming and it is easy to get yourselves into debt and other financial trouble.

Most millennials are currently in their 20s and 30s – a time when many young people are ready to make major financial decisions in their lives, like home ownership, long-term investment activity, etc. If you’re currently a part of this generation here’s your crash course on what you should do to improve your financial wellness:

Take online financial courses
Since most young adults have the propensity for technology it is suggested you take a few basic online courses in economics, accounting, and any other financial topics that may be of interest to you.

Embrace Technology
When it comes down to managing your money there is probably an app. To help you do that. These apps. Can categorize your spending habits and help you manage your spending. These insights can help you save money each month and then transfer that money directly to your savings. Online financial apps can help you make a workable budget for your lifestyle and ultimately change your net worth.

When it comes down to managing your money there is probably an app to help you do that. Mobile apps like Clarity Money can help you track any wasteful spending habits. Digit and Stash can recommend where you can save money each month and then transfer that money directly to your savings. Online financial apps can help you make a workable budget for your lifestyle and ultimately change your net worth.

Examine Your Current Bank Accounts
Are you paying fees? If so, for what? Monthly maintenance and minimum balance fees should never be a fee on your account statement. Free checking accounts, are available, especially at credit unions and these accounts will help you keep more of your own money in your pockets. So don’t settle for anything else.

Build Your Credit and Understand the Impact of your Credit Score
Early on, you may only have a student loan or a credit card on your credit report. But now it’s time to start building your credit. Ask your credit union about a Credit Builder Loan to help jumpstart your credit. And if you already have some active loans, make sure you’re making payments on time every month. You’ll need that good credit history when you want to make big purchases in the future like a car, rent an apartment, or get a mortgage for your first home.

It’s also important to know that if you are planning on opening up a business your personal credit may be the defining factor in your ability to access necessary working capital.

Repay Debt Tactically
Since we are on the topic of credit, a lot of young adults have credit cards with very high interest rates. Focus on paying off those debts first! If possible, transfer those balances to a lower-rate credit card. It’s much easier to pay down debt when more is going toward the balance.

Track everything to obtain your whole financial picture
Just as businesses manage their cash flow, individuals need to do the same by tracking their income, expenses, assets and liabilities. There are many online tools to help you like Mint, Quicken and Personal Capital.

Build an Emergency Fund
Unplanned/unfair/unfortunate events can happen in the blink of an eye. You may get in a car accident, have unforeseen medical expenses or lose your job. That’s why it’s important for everyone to have an emergency fund. The best way is to set up an automatic savings plan where you pay yourself first by depositing a portion of your paycheck into a separate savings account. If you forget it’s there you won’t be tempted to spend it.

Create a Long-Term Savings Strategy
An emergency fund is a short-term strategy, but you also can’t forget the big picture. Does your employer offer a matching 401(k)? If so, be sure to take advantage of that opportunity. It’s fundamentally free money, and it’s an investment in your future.

Get yourself a financial mentor
Even though there is an overabundance of information and apps on the Internet to help with your financial security, it is far superior to pick the brain and bounce questions off a trusted friend or colleague. Their pertinent insights will most likely be tailored to your specific requirements.

Use these financial tips listed above to get your finances on track while you’re still young. You’ve got a bright future ahead – so start now and stick with it. Your financial well-being will thank you! Although these tips are targeted at millennials, they’re useful for all ages.